Self Adaptive Information System - a Myth or a Possibility Term Paper

Self Adaptive Information System - a Myth or a Possibility - Term Paper Example It just needs to observe certain shared principles. But can such software then become foolproof' 3. A fundamental premise is that much, perhaps still all, software is rooted in how the human brain operates. Software is in this sense the externalization of the brain's own behavior. Software capability, and complexity, has evolved as designers understand more and better about their own thought processes. 5. Suppose software could in some sense "step outside" the human framework. Can such a "mind of its own" be simultaneously CAS and foolproof' G'del's theories suggest that this would not be universally possible: in ever increasing complexity required to produce CAS, insoluble problems will always arise, at some point a CAS will be required to "guess" as it will not be able to rationally compute an answer. The solution may be to make every CAS to an order of complexity greater than the task for which it is destined. G'del allows for the extension of the system to solve problems. Simply, new insoluble problems will arise, but these may be made to lie outside the domain concerned, so that the CAS becomes foolproof within a defined domain. 6. As an extension of these notions, empirical evidence suggests that very complex systems are still inherently "buggy" and that software bugs will always appear no matter what the design methodology. Designers and perhaps the CAS itself can repair bugs in the CAS. It then becomes an iterative process as in 5. to get to a stage where a CAS is foolproof within a defined domain, although no guarantee is given for the universal case. 7. Given that software is a manifestation of the human mind, it is likely to evolve with the same possibilities and constraints. Therefore it will never be 100% foolproof, just foolproof in a defined domain, and the time to realize such a system will be a function of the complexity and the breadth of the domain. 8. As a final remark, a CAS may not be foolproof per se, but may well be able to fool a human being. See Turing's remark about the situation when a human being can no longer tell whether the interaction with an entity behind a computer screen is in fact with another human being or a machine. In this restricted sense, the foolproof software CAS is already

Policy Recommendation Essay Example for Free

Policy Recommendation Essay The difficulty with any definition of poverty involves the meaning of minimum needs and the amount of money required to satisfy these needs. (Ansel M. Sharp, 2010) Those in poverty sometimes face an additional obstacle to earning an adequate income. Discrimination as we use it means that equals are treated unequally or that the ‘unequal’s are treated equally. Discrimination exists in the labor market when people with equal productivity are paid different wages or people with differences in productivity are paid equal wages. Discrimination can also exist in the product market when consumers pay different prices for the same product. (Ansel M. Sharp, Evidence of Discrimination in Our Economy, 2010) Discuss the major impact to society of the problem. In 2001, some six-point-eight million families, or nine-point-two percent of all families, lived in poverty. This translates into more than thirty-two-point-nine million individuals, a staggering number to many Americans who have never been personally touched by poverty. Indeed, some have characterized those who live in poverty as the hidden poor. Studies have shown that there is a significant turnover in the poverty population: Families and single individuals move into and out of poverty several times throughout the years in response to significant life events. Although no reliable estimate exists for the number of hardcore poverty cases, the incidence of poverty can be easily seen to vary dramatically across a number of demographic characteristics. (Ansel M. Sharp, What is Poverty? , 2010) Just imagine searching through heaping piles of refuse at landfills, looking for anything that could seem partly edible, to satisfy an unending hunger. Many people around the world face this situation every day of their lives. What could have caused a situation like this to occur? The education and skill level, health or handicap status, and discrimination play a vital role in poverty. A major factor determining whether someone will end up living in poverty, education or skill level can make or break an income. Education plays a vital role in acquiring jobs, learning new skills, and bringing home necessities and comforts of life. A person who doesn’t receive an education has a very small chance of making much money and acquiring skills that would bring home a desirable income. Many who do not have an education bring their family into a cycle of poverty, where their posterity doesn’t necessarily have the income to go to college or even don’t have a desire to acquire a high school diploma. Poverty rates are higher among families with only one parent or head of household present. Poverty is also related to age, those very young and those very old have higher rates of poverty than those in their prime and middle-age years. The economic cause of poverty is family incomes depend on the quantities of resources that families can place in employment and the prices received for those resources. To understand poverty, then, it is important to understand what determines the prices paid for human and capital resources and what determines the quantities that can be employed. Under competitive market conditions, the basic principle of wage rate determination is that units of any kind of labor tend to be paid a price equal to any one worker’s contribution to an employer’s total receipts. In other words, workers are paid about what they are worth to employers. What a worker is worth to an employer is referred to by economists as the marginal revenue product of labor. (Ansel M. Sharp, The Economic Causes of Poverty, 2010) Market discrimination may be traced to two primary sources. These are the power to discriminate in the market and the desire to discriminate. In our complex market economy, the wages of workers vary widely. Even workers hired by the same employer to perform similar jobs are often paid different wage rates. The meaning of wage discrimination is clear enough: unequal pay for equal contributions. But proving discrimination depends on being able to distinguish among individuals on the basis of individual efforts and productivity. Generally, humans are paid pproximately what they are worth in a competitive economy. (Ansel M. Sharp, Evidence of Discrimination in Our Economy, 2010) Employment discrimination means that some people are not hired because of non-economic characteristics such as race or gender. Two individuals with the same training, education, and experience apply for a job, however one is black and one is white. If both do not have the same chance of getting the job, discrimination has entered into the decision-making process. There is a growing belief that discriminatory differences in pay, especially gender differences in pay, occur largely because of occupational segregation. In general, men work in occupations that employ very few women, and women work in occupations that employ very few men. The economic results of occupational segregation for women are low wages. Women are often relegated to occupations where productivity and experience have little to do with their status and where opportunities for overtime and premium pay are limited. Price discrimination occurs when people of different races or genders are forced to pay different prices for the same good or service, provided the differences are not due to differences in cost of serving the consumer. (Ansel M.

Trascedental Challenge :: Essays Papers

For my transcendental challenge, I chose to spend twenty minutes a day outside in a park. I did nothing but observe me surroundings. I observed the children playing, and the pedestrians going about their businesses and the nature. My original thoughts on this challenge were that it was great waste of time especially due to the freezing weather. I thought I had much better things to do and greater priorities. I even believed it would be boring so I doubted whether I should have done it or not. The thought of a great reward in the end or a possible lesson or discovery about life made me choose to start my challenge. I first wondered whether walking to the park was part of the challenge. On one hand the park was about five minutes away and the round trip in itself would cover half the time of my daily challenge. The trees and people I passed could have also been a part of observing nature and I believed I could have made some observations on my walk. On the other hand I was not still in one place because I was moving and the passing cars distracted me so I was not away from technology. I decided that it would not be fair to make a decision, being so biased, and I would decide after the results of my first ten minutes. I arrived at the park on this first day and sat on the first bench available. I sat with a frowned face. My first observation twenty seconds later was how the cold wind blasting on my face reminded me of how much I already hated this challenge yet liked the class responsible for it. My first thought was to count the number of trees. I counted sixteen trees and decided to examine the biggest of them all. I worked my way up from the giant trunk, to the long branches, to the highest leaf. I saw this tree as a home to animals such as squirrels and birds. Although they were not present at the time, I could imagine them climbing and flying in. I went home twenty minutes later smiling with an internal picture of squirrels and birds living in harmony. So I had decided that the round trip should not have been included in the challenge. On day two, after reviewing my notes, I realized I was imagining animals when I should have been observing them.

Huksley Maquiladora Essay

1. PROBLEM STATEMENT Huxley Manufacturing Co. is an engineering company and possesses cutting-edge technology in raw material processing and part assembling. The main customer for Huxley is the US defense department. In recent years many factors were changing. Increase in the costs involved for R&D, higher â€Å"knowledge intensity† of defense products and reduced allocation by the federal government as funds towards the defense budget. These changes had made the US defense department move away from the use of sole vendors to more competitive bidding. Price became the most important selection criteria. US firms like Huxley were still the major suppliers; even then purchase from foreign supplier had started. The situation had kindled the idea in Huxley’s management to proceed in search of viable strategic operations to cope with the pricing and at the same time maintain the standards which Huxley had established. Robert Chan, the CEO of Huxley had initiated a plan to assess the advantages in moving the operations of the San Diego plant to Mexico. The team led by Philips has to give a report with detailed analysis. 2. RECOMMENDATIONS 3.1. â€Å"IMPROVE† UNDER THE EXISTING APPROACH: This recommendation insists on retaining the labor intensive operations to the existing plant at San Diego. Though this is not the most effective of the recommendations, with the budgets allocated for defense falling sharply, Huxley can still plan to improve training so that the trained employees are able to cope up with the activities performed. The actual turnover does not happen because the employees are not satisfied with the salaries but the employees feel that they could not master the required job skills. Huxley can increase the duration of the training provided to the employees. The quality of training can also be monitored and it effectiveness increased by intermediate assessment of the quality of work of the employees. This is a viable option for improving in the existing setup. 3.2. â€Å"OUT SOURCE† THE LABOR INTENSIVE ACTIVITIES: As stated, the labor intensive operations are the main focus for Huxley. As a measure to reduce the cost in such activities, the company can as well look into other option like out sourcing such activities to partners within US. This recommendation will remove the overhead of training and employee turnover from Huxley. Under such an operation Huxley can still command the same quality and standards from the out sourced company. Frequent visits from the mangers will also serve the purpose. In case the federal government further reduces the funding for defense activities and the profits for the business become too low Huxley can as well tell the out sourced company to stop the production and still be out of the overhead of reassigning the employees those would have been in the operation. 3.3. ACQUIRE THE COMPANY IN DENVER, COLORADO Purchasing the company in Denver Colorado which is capable of performing the operations similar to the San Diego plant can be another recommendation. It gives Huxley a leverage of being located in the same country. Since the head office of Huxley is in United States, they will be well aware of the laws and regulations of the state. It would be easier to operate another plant in the same country of sale and where the existing company already operates. Huxley can then plan strategic training to lure employees to the plant in Denver and follow employee retention policies to reduce any turnover if it occurs. 3.4. MOVING THE SCC OPERATIONS TO MEXICO Well, the most expected solution which the CEO is interested in would be moving the operations of the San Diego plant to Mexico. Operating in a foreign land is a riskier endeavor. The inter country trade rule can vary and completely change from the most favorable to the least favorable within a short span of time. The operation also needs to be determined based on the availability of projects to keep such an activity going on. The time taken to start and costs associated with the different types of Maquiladora vary widely. Since we anticipate a long term venture, the startup time can be removed from the consideration, but the costs and other several factors such as Labor availability, Transportation cost, Housing for the employees, the quality of the employee employed and the Labor cost involved should be taken as important criterion. Since any kind of operation requires an US manager to be in the Mexican plant, the quality of life of the manager should also be considered. 3.5.1. â€Å"OPTIONS† FOR OPERATING: For Huxley to be operating in Mexico, there are three main modes of operations that can be followed. These include the sub contracting operation, sheltering operation and the wholly owned subsidiary. A detailed comparison can be found in Exhibit 1. Keeping most of the constraints constant for further analysis, the â€Å"Shelter† operation has the most suitable offering for Huxley to start. It gives Huxley control over the quality of the products developed. Also providing the option for converting it into a â€Å"full blown† in Mexico as the company grew, or control could be turned over to the shelter partner to form a contract operation. The major consideration in operating a Maquiladora is the labor cost that is involved. Cheap labor does not mean consistent labor. The availability of quality labor and the turnover rate determine the location of the Maquiladora within the Mexican country. 3.5.2.1. IN A LOCATION NEAR THE BORDER For the location of a Maquiladora, two major factors contribute to the decision. The availability of labor is high in the borders, as is the turnover rate due to inadequate housing options available to the employees and their families. Which means that the cost spent on training is going to high. The high availability of labor reduces the cost of labor involved in the production. The bright side is that the transportation cost would be greatly reduced and the quality of life of the US manager would be better off than being located in the interior. If Huxley wanted to retain the employees, then it has to further invest on the housing options for the employee to bring the turnover rate down. Investing on housing will further increase the production cost of the goods produced as the cost expensed has to be recovered from the products developed. 3.5.2.2. IN AN INTERIOR LOCATION: A location in the interior provides cheap Mexican materials and also cheap labor. While this is an advantage to the operation, the quality of life for the American manager will be much worse than in the border. The roads, facilities and communications might not be as good as they are in the border. On the one hand it reduces the cost of goods sold and the cost of labor, but on the other hand it increase the transportation cost. We anticipate that a load will be shipped every day, five day a week, except for the 8 holidays. The recommendations are good in each having its own merits. The data on the availability of project and the forecasted future are uncertain. These might as well be the deciding factor when in comes to the final decision.

Jamaica National Heroes

Manley| Jamaica's National Heroes Published Nov 20, 1995 | Jamaica’s National Heroes dared to challenge the institution of colonialism and in so doing changed the course of Jamaica’s history giving social and political freedom to its people. Today, the statues of Jamaica’s seven National Heroes stand in proud acknowledgment, in the National Heroes Park in Kingston where they are viewed with inspiring pride, unforgettable symbols of Jamaica’s enduring strength. PAUL BOGLE birth date uncertain-died 1865. Paul Bogle, a Baptist Deacon was generally regarded as a peaceful man who shunned violence.He believed in the teachings of the Bible, endorsing the principles of charity and endurance. Yet he was also a leader and organizer who knew well the terrains of the land and had spent time in educating and training his followers. He lived in St. Thomas and led the Morant Bay Rebellion in 1865. GEORGE WILLIAM GORDON 1820-1865. George William Gordon was a free colored land owner and an associate of Bogle. As a member of the House of Parliament, he used his position to highlight the sufferings of the people and to make a plea for changes.The Morant Bay Rebellion and the resultant deaths of Bogle and Gordon precipitated the beginning of a new era in Jamaica’s development. The British government became compelled to make changes including outstanding reforms in education, health, local government, banking and infrastructure. NANNY lived and died in Nanny Town. Nanny of the Maroons stands out in history as the only female among Jamaica’s national heroes. She possessed that fierce fighting spirit generally associated with the courage of men.In fact, Nanny is described as a fearless Asante warrior who used militarist techniques to foul and beguile the English. Like the heroes of the pre Independence era, Nanny too met her untimely death at the instigation of the English sometime around 1750's. Yet, the spirit of Nanny of the Maroons remain s today as a symbol of that indomitable desire that will never yield to captivity. SAMUEL SHARPE 1801-1832 ‘Daddy’ Sam Sharpe, as he was affectionately called was to carry on the Resistance against slavery effecting at the young age of 31, the most outstanding Slave Rebellion in Jamaica’s history.Sharpe, an educated town slave, was a preacher and spokesman. Intelligent and sharp, he followed the developments of the abolition movement by reading discarded local and foreign papers and was able to advise his followers. Sharpe was tired of slavery, spent months in strategic planning, educating the slaves and traveling from estate to estate in secret meetings at nights, igniting the slaves with inspiring messages of hope of freedom. The 1831 Christmas Rebellion started in St. James and spread throughout the entire island.The Rebellion started on December 28 and lasted 8 days. Sam Sharpe was eventually captured and hung at the Parade in Montego Bay (now renamed Sam Sha rpe Square). On August 28, 1833 slavery was abolished and the System of Apprenticeship instituted, allowing for the total freedom of slaves in the next 4-6 years. On August 1, 1938 the Apprenticeship System ended granting full freedom to the slaves. SIR ALEXANDER BUSTAMANTE 1884-1977 Alexander Bustamante was an aggressive, outspoken young man who understood the dynamics of labor relations.A charismatic and impressive speaker, he used the media to criticize the prevailing political system and its attendant social problems. He started the Industrial Trade Union in 1938 and was jailed for 17 moths following labor riots. He became Jamaica’s first Chief Minister, a position he held until 1954, being knighted that same year by the queen. On August 6, 1962 Jamaica was granted full independence. At the first session of Parliament, Bustamante received the Instruments of Independence from the queen’s representative, Princess Margaret.This time in Jamaica’s history drastic changes were heralded, not by bloodshed but by peaceful negotiations. NORMAN WASHINGTON MANLEY 1893-1969. Norman Washington Manley founded the People’s National Party which later was tied to the Trade Union Congress and the N. W. U. Together with Bustamante, their efforts resulted in the New Constitution of 1944 granting full Adult Suffrage. In 1955 Manley was elected Chief Minister. The 400 year British Rule, invoking slavery, deculturisation, uprising and bloodshed was now at an end.MARCUS MOSIAH GARVEY 1887-1940. Marcus Mosiah Garvey stands out in history as one who was greatly committed to the concept of the Emancipation of minds. Garvey who was born in St. Ann became famous worldwide as a leader who was courageous and eloquent in his call for improvement for Blacks. He sought the unification of all Blacks through the establishment of the United Negro Improvement Association and spoke out against economic exploitation and cultural denigration. He spent many years in the United | |

Recent Biology Related News Article Summary Example

Recent Biology Related News Article Summary Example Recent Biology Related News Article Summary – Article Example Summary American Society for Microbiology. . Salmonella infection mitigates asthma. Science Daily. 23rd January 2014. Web. 24Th January 2014. Recent studies so far conducted contended Salmonella infections present a heightened level of efficiency in reducing asthma incidence. This is evident in the way asthma is unlikely to be high among children who at one time in their lives have experienced Salmonella related disease (â€Å"American Society for Microbiology†). Based on this article, the premise backing its core argument emanates from Modern Western fascination with cleanliness whose original intention is to ensure immune systems are both inexperienced and underdeveloped (â€Å"American Society for Microbiology†). According to Venkateswaran Ganesh, salmonella infection once in the body yields to later reduced airway inflammation, which is the main cause of discomfort among numerous asthma patients (â€Å"American Society for Microbiology†). In his research, Ga nesh claims increase of â€Å"myeloid† in the body enhances the regulation of T helper-2 cells, which in turn yields to less interleukin-4 quantities (â€Å"American Society for Microbiology†). Through this premise, research on mice as subjects prove that, in the future this invention may be helpful in making effective treatments aimed at curbing asthma incidence. This is by using commensal bacteria, which is similar to Salmonella to reduce the incidence’s raising population. For instance, according to CDC statistics in a population of 26 million US citizens 8.2% of them are asthma victims whereby 9.5% are children (â€Å"American Society for Microbiology†). This is an alarming rate given the most critical population encompasses that of little children. However, this emergent invention though not in print already will be helpful in curbing the menace of asthma among children. Work Cited American Society for Microbiology. (2014). Salmonella infection mitig ates asthma. Science Daily. 23rd January 2014. Web. 24Th January 2014.

Free Essays on Twelfth Night

In "Twelfth Night" William Shakespeare has many relationships that grow all through the play. The most important relationship of these is that of Viola and Orsino. The interaction these characters have is the reason for the complicated conflicts of the play. As the conflict unfolds throughout the play the two characters become friends and lovers rather than the strangers they started as. In the first Act Viola and Orsino's are two complete strangers. In order to get close to Orsino, Viola isn’t honest with him from the beginning and disguises herself as a male page known as Cesario. Because of this, Orsino trust Viola and ends up sending â€Å"Cesario† to announce his love for Olivia. â€Å"O, then unfold the passion of my love. / Surprise her with discourse of my faith.† (Act I, 5, 36-27) The fact that Orsino was able to trust Cesario so quickly is the first example of their relationship growing. This growth is proof of their relationship going from stranger to friend. â€Å"He hath known u but three days, and already you are no stranger.† (Act I, 5, 2-4) In the second act, their relationship begins a new phase. Olivia falls in love with Cesario, which leaves Viola in a predicament between Orsino and Olivia. â€Å"As I am a man, my state is desperate for my master’s love. As I am a woman, (now alas the day!), What thriftless sighs shall poor Olivia breathe!† (Act 2, 3, 36-39) Viola is now entangled in a love triangle, yet is able to hide it from Orsino. This triangle becomes part of Viola and Orsino’s relationship in the play. In the fourth scene of act 2, there is an important element in the relationship of Viola and Orsino. Viola is able to blind Orsino’s attention on Olivia by telling him a story of love from Cesario’s sister. With her own interest in mind, Viola asks Orsino if he could love another woman if she loved him as much as he loves Olivia. . "Sooth, but you must. Say that some lady as perhaps there is, hath fo... Free Essays on Twelfth Night Free Essays on Twelfth Night In "Twelfth Night" William Shakespeare has many relationships that grow all through the play. The most important relationship of these is that of Viola and Orsino. The interaction these characters have is the reason for the complicated conflicts of the play. As the conflict unfolds throughout the play the two characters become friends and lovers rather than the strangers they started as. In the first Act Viola and Orsino's are two complete strangers. In order to get close to Orsino, Viola isn’t honest with him from the beginning and disguises herself as a male page known as Cesario. Because of this, Orsino trust Viola and ends up sending â€Å"Cesario† to announce his love for Olivia. â€Å"O, then unfold the passion of my love. / Surprise her with discourse of my faith.† (Act I, 5, 36-27) The fact that Orsino was able to trust Cesario so quickly is the first example of their relationship growing. This growth is proof of their relationship going from stranger to friend. â€Å"He hath known u but three days, and already you are no stranger.† (Act I, 5, 2-4) In the second act, their relationship begins a new phase. Olivia falls in love with Cesario, which leaves Viola in a predicament between Orsino and Olivia. â€Å"As I am a man, my state is desperate for my master’s love. As I am a woman, (now alas the day!), What thriftless sighs shall poor Olivia breathe!† (Act 2, 3, 36-39) Viola is now entangled in a love triangle, yet is able to hide it from Orsino. This triangle becomes part of Viola and Orsino’s relationship in the play. In the fourth scene of act 2, there is an important element in the relationship of Viola and Orsino. Viola is able to blind Orsino’s attention on Olivia by telling him a story of love from Cesario’s sister. With her own interest in mind, Viola asks Orsino if he could love another woman if she loved him as much as he loves Olivia. . "Sooth, but you must. Say that some lady as perhaps there is, hath fo... Free Essays on Twelfth Night Twelfth Night - Character study: Malvolio Character study: Malvolio: Did he deserve the punishment that he received? The character Malvolio (meaning literally â€Å"I mean ill will) is immediately affected by the implications of his name. His personage is implied directly to be one of negative and somewhat disagreeable nature, which is continued and supported throughout the play, leading to his downfall and mockery which both initially seem to be thoroughly deserved, due to his numerous defects of personality. The first evidence of Malvolio’s undesirable disposition comes with his own first appearance in the play during which he makes a point of insulting the wit and intelligence of Feste â€Å"I marvel your ladyship takes delight in such a barren rascal†. Through doing this he shows himself to be man who condescends to those that he believes to be lower than him in any way, by acting on his own personal belief of superiority, and this later becomes a major player in his downfall. Initial impressions are supported by further vices in Malvolio’s general character and these lead to further aversion to him. He shows himself to be a strict puritan and this is also suggested by the opinion of Maria â€Å"The devil a puritan that he is†. He denies himself indulgences and pleasure whilst at the same time begrudging these things of others. He makes a point of taking the moral high ground over Maria, Feste and more importantly, his social superior Sir Toby, when he scorns them for their revelries and â€Å"disorders†. This in turn adds to their desire to avenge him and bring him from his level of false authority, back to his true social class of a mere steward at which he is unable to give out orders, but only to receive them. Although he is a man of supposed purity and self-denial in practice, his aspirations are such that he becomes hypocritical. In turn he makes his character one of further malevolence. He secretly longs for t... Free Essays on Twelfth Night Critical Analysis of Twelfth Night William Shakespeare Prà ©cis Characters: Orsino, Duke of Illyria. Is madly in love with Lady Olivia. He is a kind and gentle man. Viola/Cesario, Young girl who has found herself in Illyria after being shipwrecked. She is disguised as a boy to insure her safety in a strange land. Lady Olivia, a young and wealthy aristocrat who falls for the young Cesario. Sebastian, Sebastian is at first believed to perhaps drowned in the shipwreck. He is the fraternal twin to Viola and is mistaken for Cesario. Olivia falls instead for Sebastian , since the siblings resemble each other so much. Sebastian is much more impetuous and emotional than his twin, Viola appears to be. Sir Toby Belch, â€Å"uncle† to Olivia and a chronic drunk. He lives with his niece and amuses himself at Olivia’s house by playing tricks on others. He is basically a con artist. Sir Andrew Aguecheek, A foolish and dense knight who is encouraged by Olivia’s uncle to woo her. Malvolio, Malvolio is an assistant to Olivia and secretly is in love with her. He cannot stand the excessive partying of Sir Toby. Sir Toby uses Malvolio as the butt of one of his pranks. Maria, She is the chambermaid, so to speak, to Lady Olivia. Maria (muh-RYE-uh) is cunning and quite intelligent, as she herself decides to play a trick on Malvolio. Feste, Olivia’s clown/jester who in reality is no fool. He is very intelligent himself. Valentine, attendant to Duke Orsino. Curio, another attendant to Orsino. The roles of chambermaid and attendant were not low stations in life back then. They were of the â€Å"gentleman/woman† stature in society. A sea captain, He is a man who helps Viola with her disguise as a boy and promises not to tell anyone. Antonio, this sea captain aids Sebastian. Viola doesn’t help Antonio in his time of need. This is confu... Free Essays on Twelfth Night Twelfth Night Twelfth Night by William Shakespeare is a romantic comedy, and romantic love is the play’s main focus. In this play, Shakespeare shows how much pain love can cause. Characters such as Viola, Olivia, Orsino and Malvolio as well as others are all in love with each other forming a bizarre love connection. In the play, most of the lovers obtain the love they desire except for Malvolio. Malvolio is a steward of Olivia, and is one of the most complex and fascinating characters in Twelfth Night. Malvolio is a very competent servant, but has many shortcomings to his character. He is over protective of Olivia; he is shrewd and enjoys spoiling the fun of others like Sir Toby and Sir Andrew. His imprudence sets him up for torture and ridicule later on in the play. Malvolio has tremendous ambitions to rise out of his social class, and Maria plays on these ambitions to teach Malvolio a lesson about being shrewd. Maria forges a letter from Olivia that leads Malvolio to believe that Olivia i s in love with him. At the close of the play Malvolio is finally made aware of this prank, and he is angered by the fact that he receives no apologies. He utters, â€Å"I’ll be revenged on the whole pack of you† (V, 1374). Malvolio, however, never returns to the play to carry out his threat of revenge. I think this is a major shortcoming to Shakespeare’s Twelfth Night. Maria, Feste and Sir Toby torture Malvolio by incarcerating him in a dark room and trying to convince him that he is insane. Malvolio seems more like a victim than a victimizer. Malvolio is the only one in the story, in my opinion, to suffer, and I would like to see him seek revenge on the other characters for his suffering. My version of the play would include a sharp twist of the plot from a comic love story to a dark brutal tragedy of revenge. If I were directing the play I would have Malvolio say, â€Å"I will stab my tormentors to death and play in their blood.† Then,... Free Essays on Twelfth Night Plays are one of the most subtle forms of literature: while a novel reveals almost everything in its text and description, much of a play depends on the matter between the lines, or the behavior and interpretation of the actors who play the roles. And these influences are invisible, unless we examine the context of the play: its sources, the circumstances of its composition and performance. Shakespeare's Twelfth Night is one such play: in examining the works Shakespeare drew on to write the play and evidence about his audience, we can reconstruct many of his intentions in this variegated comedy. Shakespeare's main source, and certainly his most accessible, is the prose tale of "Apolonius and Silla" in Barnabe Riche's Riche his Farewell to Militarie Profession (1581). Yet "Apolonius and Silla" itself has sources which Shakespeare may have been able to peruse. The earliest (apart from the Plautine Menaechmi, the origin of many a mistaken-identity plot, including Shakespeare's own Comedy of Errors) is the Italian Gl'Ingannati ("The Deceived Ones"), written and performed at Siena by the Academy of the Intronati in 1531. Shakespeare may well have read that plot (he knew some Latin, after all, so Italian would not have been too much of a stretch), or at least its French incarnation, in the author Pierre de Belleforest's Histoires Tragiques (part IV, no. 59) (1570). (Henry V III.iv certainly proves a passing acquaintance with French.) But Shakespeare's reading list is far less important than what he did with his discoveries. Gl'Ingannati is quite a different work from Twelfth Night: more Plautine farce than romantic comedy. But the similarities and differences between the two do much to reveal the aims of Shakespeare's play. The siblings Fabrizio and Lelia are separated during the sack of Rome in 1527, when Lelia is thirteen years old (a likely source for Viola's father, who died "that day that made my sister thirteen years" (T‚N...

Which Promotions Work and Which Dont

Which Promotions Work and Which Dont Im of the mind, these days, that ninety percent of promotional efforts are wasted. The world is choked with books, writers, people fighting to make a living with their words. Anyone can write a book, and anyone can post one for sale. After years of promoting novels, even from a platform such as FundsforWriters, Ive learned a hard lesson: Most promotional efforts do not work. We read blogs and ask for advice, trying to figure out which marketing tools work best. Well, guess KONICA MINOLTA DIGITAL CAMERA what? Any tool being touted as the best, any trick being shouted as effective, or any method being taught as the way to sell the most books . . . does not work. Why? Because everybody wants to do what works, and if everybody is doing it, then it becomes white noise and it quits working. Those people telling you the best way to sell are making more money telling you how to sell than selling their own books, unless they are selling how-to-sell books. Who wants to be a party to feeding that monster? Twitter is clogged with people shouting to buy their book. Sit back and watch your Twitter feed. Its been proven that saying buy my book never works, yet thousands continue to spew it. Facebook has groups that do nothing but post books for sale, and a zillion people keep posting their books on those groups like they are going to sell those books to all those other authors trying to sell their books. Goodreads is noisy with readers and authors trying to figure out what to do with Goodreads. Nobody has been able to say theyve made tons of sales via Goodreads. Do the Google search if you dont believe me. The bottom line is there is no one way to promote yourself, but you better be sure of the following no matter how you go about marketing: 1) Whatever you do has to be original, or originally implemented. 2) You better write a lot of books, because for someone to like you, they have to know they can binge on you if they find you interesting (a la Netflix Syndrome). Having one book only pisses them off. 3) You best be genuine in whatever you do. Its just so sad to see writers travel from event to event, sitting at lines of tables, in a room of several dozen authors, thinking they will stand out. They might as well be hiding. Quit asking others what they did, because its already been done. Quit following the crowds. Write your books. Promote in a manner that makes you feel good about yourself. And finally, be yourself. Readers are hungry for fresh and real. Thats hard to find because everyone is struggling so hard to be like everyone else. Get real.

Modern Breakthrough Essay Example | Topics and Well Written Essays - 1000 words

Modern Breakthrough - Essay Example Harvey's idea change the way in which science and medicine were done. As a result, Harvey was considered to be one of the pioneers of the scientific revolution. His discovery of the circulation of the blood is directly related to how science is viewed today. His theory on the circulation of the blood redefined science and made his methods a modern breakthrough in the world of anatomy and physiology. Specifically, the movement of the heart and flow of blood can be examined through his persistent observation method, replication of his scientific procedures, circular movement of blood, and innate heart (Shackelford lecture, 2006; Harvey, 1628) The observational method was used to examine the movement of the heart and blood flow in Harvey's scientific experiment. Harvey believe that persistent, careful observation is the most effective way in studying the functions, movement, pulsation, and the performance of the heart. His medical view disproved the medieval scholastic methods of studying medicine due to the fact that medieval scholars relay on ancient texts and outdated inaccuracies about the human body. They sought to understand and gain knowledge through reading and comparing arguments. However, Harvey claimed that hands on experiments are the core essence of knowledge. His medical claims are based on the concept of empiricism, which proposed that direct experience is the beginning of knowledge. He believes that empirical evidence would allow many scientists and students to acquire the same result in any given situation. Harvey's theory proposed that scientific claims are expected to verification through direct experim ent and logical reasoning (Harvey, 1628). His medical theories were considered to be one of the heroes of the Scientific Revolution because his procedures of anatomical dissection and scientific claims are easily replicable. For instance, his claims about ligatures in medical practices allow practitioners to draw blood from human's body. Experimenters can replicate Harvey's procedure and receive the same result by applying specific bandages used in blood-letting to a wide vein in a man's arm. It was recommended that the ligature be made as tight as a person can bear. The vein would appear abnormally swollen as if it was trying to explored and the blood would be little cooler than usual because the blood in the swollen areas has no means of acquiring innate warmth. However, the vein returns to its normal state immediately the bandages were released. This experiment revealed how human can simply suffocate from lack of blood flow and oxygen in the body (Harvey, 1628). Some of Harvey's procedures about how to get the best result can be seen in Hippocratic writings on the importance of having the correct body position during treatment. They believed that individuals who maintained good posture during treatment were able to recover more quickly without experiencing pain. For this reason practitioners were responsible for encouraging their patients to maintain a good posture (Lloyd, 1978). One of the most outstanding statements in Harvey's scientific claims was on the circular movement of blood. This implies that when blood exits the heart that it would return to it starting point. Harvey first considered how much blood enters the heart and the time it takes for blood to return back to its starting point. He believed that individuals' beats and time are important in demonstrating his claims because if a scientist knows how fast

Trump Ltd Research Paper Example | Topics and Well Written Essays - 1500 words

Trump Ltd - Research Paper Example expense is utilized. Normally prepayments are made for items like rent of premises and payments are of current nature expense.First it necessary to define what is cash flow statements. Cash flows are useful addition to financial statements which describe the users that how much cash is there in the company. The statement shows the users that how much cash is out flowed and how much the company has received from there different activates.As we know that any company survival in the fast changing and tough competition environment, depend upon its ability to generate cash. cash flow accounting direct our attention toward this curtail issue.Cash flows full fill the needs of all users. Such as management will able to take more effective decision when they will know that what amount of cash will be present in the company. Management will be help through the cash flow forecast in taking expansion and investment decisions.... According to prepayments concept amount paid in advance for any expense will be treat as an asset until the expense is utilized. Normally prepayments are made for items like rent of premises and payments are of current nature expense. Discussion on cash flow forecast: First it necessary to define what is cash flow statements. Cash flows are useful addition to financial statements which describe the users that how much cash is there in the company. The statement shows the users that how much cash is out flowed and how much the company has received from there different activates. The main advantages of using cash flow forecast are as follow As we know that any company survival in the fast changing and tough competition environment, depend upon its ability to generate cash. cash flow accounting direct our attention toward this curtail issue. Cash flows are more comprehensive than accounting profits which are dependent on accounting concepts and conventions Cash flows forecast are easier to prepare and as well as more useful the profit forecast. Cash flows full fill the needs of all users. Such as management will able to take more effective decision when they will know that what amount of cash will be present in the company. Management will be help through the cash flow forecast in taking expansion and investment decisions. Cash flow forecast will be helpful for providing comparison with actual cash flows to see what variances has been incurred. Cash Flow Statement as on 31 Dec 2006 Month 1: Operating Activities cash from customers 6250 cash paid to staff wages -10000 interest paid ( 7% of 100000)/12 -583 cash

Program Theory Assignment Example | Topics and Well Written Essays - 250 words

Program Theory - Assignment Example To successfully carry out evaluation on this program, data collection was very crucial. The research methods that were applied in the data collection process included observation and use of semi-structured interviews by the research assistants (Chen, Wan & Lin, 1997). These two methods fall under the wider qualitative techniques that are deemed efficient in uncovering the people’s experience to different situations. In addition, the data collection methods did not require many participants hence making it less costly to carry out. The main drawback of the research method is the fact that the participation of only a section of the population (residents of Nei-fu) made it hard to draw statistical inferences to the rest of the country. My program the non-infectious diseases reduction program is derived from the Centers for Disease Control whose main goal is to protect public health. The main aim of this program will be to encourage outdoor sports activities meant to keep a person physically fit and free from lifestyle diseases. Some of the components of this particular evaluation that would be useful in my program evaluation are both the process and outcome evaluation. This will help in the determination of the success of implementation of the program based on the observed outcome. It will only be possible to conduct the program evaluation after a specific period of time in order to establish whether participants of the program have been able to adopted healthy lifestyles or behaviors during their engagement in outdoor sporting activities. Since changing a person’s behavior takes a while, the considerable time to conduct the evaluation is after four

Distribution strategies within the marketing mix Essay - 1

Distribution strategies within the marketing mix - Essay Example However, wholesalers are incapable of marketing the products and also eat a big chunk of the profit. In such a scenario, telemarketing plays an important role for a company. The article is highly relevant from point of view of Distribution Strategies because with changing nature of businesses, the proliferation of technology and shorter product cycles, the distribution strategies must also evolve. A large number of customers are getting used to Internet and e-commerce. Telemarketing has been existent for a long time as an effective sales channel. However with growing customer base and complexity, larger organizations need to take help of specialized brokers and agents to take advantage of economies of scale. It saves considerable long-term costs for the company as well. Also the use of wholesalers for distribution must be though over rigorously. While they are a vital link in the distribution chain, they also act as a cost centre for a company. Economically, it may not make sense for small organizations to use external agents or brokers for this purpose. However, in order to venture into foreign markets, they may be required in small

Role Of HR In Developing Talent At Work Literature review

Role Of HR In Developing Talent At Work - Literature review Example Human resource department needs to groom the talent of the workforce in order to improve the productivity of the organisation both in the short run as well as in the long run. Talented employees would not only reduce the cost of the organisation but it would help in enhancing the productivity of the company and for this human resource department needs to assure that the existing leaders of the organisation are competent and have the qualities to lead the organisation and at the same time develop and train future leaders (Farley, 2005). Farley has focused on the long term growth and success of the organisation and he has identified talent management as an important tool that can be crucial in achieving long run success. Grossman (2007) has emphasized on the concept of talent management as well and he has given considerable importance on this subject. Grossman (2007) has defined talent management as how an employee enters the organisation and moves across from one department to another and from one organisation to another. He believes that organisation should pay attention on managing talent however it must ensure that the overall organisational structure and organisation design must not be hurt. He feels that it is important for an organisation to not neglect any of these important aspects i.e. talent management and organisational structure as an organisation without proper organisational structure would not be able to succeed in the long run. It shows that organisation should focus on talent management however in order to manage talent proper, HR department of an organisation should not ignore the importance of organisational structure and organisational design. Grossman (2007) has also focused on rewarding talented individuals which is an important aspect because by rewarding such employees, the motivation level of employees would increase and they would put an extra effort to increase the level of productivity or at least maintain their productivity level. Th us, all in all it would be helpful in improving the organisational productivity. Farley (2005) has emphasized that there should be a link between the business goals and workforce needs. Farley in his article tried to form a linkage between the people who are working in the organisation and the business processes and have made an attempt in identifying the areas from where an organisation earns its revenues so that the organisation should focus on areas from where it is generating more revenue. His article sends a message that human resource department is not just only for recruitment and evaluating performance of employees, but the role of human resource management is very broad than what it has been considered in the past. Today, human resource department needs to be responsible for effective human resource planning, succession planning, training, career development and talent management. HR department needs to identify the talent who would be able to take on the challenges to lead the organisation in future. So, as talent management with which the organisation would identify future leaders, its importance cannot be ignored. The main idea behind Farley’s article is to that human resource department needs to take more responsibility in facilitating the productivity of the organisation by helping employees to be more productive and identify areas from where the company earns its revenue. Such an article is important in today’

Social change idea proposal Essay Example | Topics and Well Written Essays - 500 words

Social change idea proposal - Essay Example Earlier on, the pressure arising from mental problems in children was less and normally teachers tended to look the other way, reprimand or counsel such children. However, these tendencies cannot work anymore. (Burke, Robert W & Myers, Barbara Kimes). The heavy curriculum and peer pressure requires a student to perform despite his or her difficult background. On the other hand, teachers find it difficult to perform their teaching duties as well as take on the role of counselors. If it were a question of a few handful of students beset with mental health, it would not have bothered the teachers so much. However, the number of such students is quite high and is increasing. Moreover, children are exposed to teachers much of their time. Hence, there is the need to integrate a relationship that goes beyond teaching alone. The child must be able to see the teacher as his or her guide and friend. The responsibility of the teacher in developing such a relationship is quite high although it is possible to achieve within reasonable time. It is equally important for parents to make themselves available to their children so that there is no gap which may prove debilitating later on. The child is only the tip of the iceberg in the social environment where repeated failure to attend to the child’s needs have pushed the child to gangs, drugs and violence. In such scenario the values taught and practiced by teachers challenge children to notice them and follow suit. The child’s background plays a vital role in the assessment of his mental health in the classroom. It is mainly children from broken families who suffer mental difficulties (Lipsett, Anthea). Irrespective of the origin of the problem, the school has become the place where the child finds opportunity to nurture and grow. In the school, the teacher plays the pivotal role in shaping the child’s life. So, even if the school has separate counselors to deal

Role Of HR In Developing Talent At Work Literature review

Role Of HR In Developing Talent At Work - Literature review Example Human resource department needs to groom the talent of the workforce in order to improve the productivity of the organisation both in the short run as well as in the long run. Talented employees would not only reduce the cost of the organisation but it would help in enhancing the productivity of the company and for this human resource department needs to assure that the existing leaders of the organisation are competent and have the qualities to lead the organisation and at the same time develop and train future leaders (Farley, 2005). Farley has focused on the long term growth and success of the organisation and he has identified talent management as an important tool that can be crucial in achieving long run success. Grossman (2007) has emphasized on the concept of talent management as well and he has given considerable importance on this subject. Grossman (2007) has defined talent management as how an employee enters the organisation and moves across from one department to another and from one organisation to another. He believes that organisation should pay attention on managing talent however it must ensure that the overall organisational structure and organisation design must not be hurt. He feels that it is important for an organisation to not neglect any of these important aspects i.e. talent management and organisational structure as an organisation without proper organisational structure would not be able to succeed in the long run. It shows that organisation should focus on talent management however in order to manage talent proper, HR department of an organisation should not ignore the importance of organisational structure and organisational design. Grossman (2007) has also focused on rewarding talented individuals which is an important aspect because by rewarding such employees, the motivation level of employees would increase and they would put an extra effort to increase the level of productivity or at least maintain their productivity level. Th us, all in all it would be helpful in improving the organisational productivity. Farley (2005) has emphasized that there should be a link between the business goals and workforce needs. Farley in his article tried to form a linkage between the people who are working in the organisation and the business processes and have made an attempt in identifying the areas from where an organisation earns its revenues so that the organisation should focus on areas from where it is generating more revenue. His article sends a message that human resource department is not just only for recruitment and evaluating performance of employees, but the role of human resource management is very broad than what it has been considered in the past. Today, human resource department needs to be responsible for effective human resource planning, succession planning, training, career development and talent management. HR department needs to identify the talent who would be able to take on the challenges to lead the organisation in future. So, as talent management with which the organisation would identify future leaders, its importance cannot be ignored. The main idea behind Farley’s article is to that human resource department needs to take more responsibility in facilitating the productivity of the organisation by helping employees to be more productive and identify areas from where the company earns its revenue. Such an article is important in today’

Explain the legal position of cohabitees whose relationship breaks Essay

Explain the legal position of cohabitees whose relationship breaks down. Consider whether the law (statutory or otherwise) provi - Essay Example that partner is not entitled to any equity in the home.4 Neither partner is entitled to alimony, either.5 Moreover, the children who are born during the partnership are not automatically considered to be the children of the man in the relationship – other steps must be taken to establish paternity, and couples often do not take these extra steps, so the man has neither the rights nor the responsibilities regarding these children.6 This essay will examine the issues surrounding people who cohabit, as well as the specific cases regarding cohabitation, and will attempt to make recommendations that would help couples be better protected under the UK law. Issues Surrounding Cohabitation One of the major issues surrounding cohabitants is the way that they run their finances.7 Specifically, the rule in the UK about cohabitants is that there is an assumption in the UK law that the partners in the cohabiting relationship are bound to one another to support one another financially.8 Thi s is played out in the context of benefit entitlement – the law in the UK states that two people who are married or co-habiting cannot make individual claims for benefits.9 One of the people in the relationship must make the claim for both people in the relationship, as well as any children who are a part of the relationship.10 The UK law then looks at the joint income of the household, and if the joint income of the household is above a certain threshold, then the people in the household are not entitled to certain benefits.11 The issue with this is that the unmarried cohabiting couple are not obligated to support one another, yet the law treats them as if they are.12 This has implications especially for the female non-working partner. The status for women, with regards to state support, previously was that she could have a valid claim for benefits if she were in an unmarried relationship with a man, but this changed with the Supplementary Benefit Act 1966.13 The Supplementa ry Benefit Act 1966 states that unmarried persons must apply for benefits jointly if they are cohabiting.14 The reason that the law treats the two people in a cohabiting relationship as if they are married is that social policy is geared towards encouraging marriage and discouraging cohabiting relationships.15 In other words, it was in the best interest of the UK government to encourage marriage by not treating cohabitants differently than married couples. This is because, if the UK government chooses to treat cohabitants more favorably than married couples, by giving each partner separate benefits, then this would discourage the couples from marrying. The upshot of this cohabitation rule, is that the non-working partner loses his or her lone parent status, and the benefits that are associated with this status.16 The non-working partner, therefore loses the ability to have their own money, if they are staying home and taking care of the children, and they are forced to rely upon som etimes

Ethnic literature Essay Example for Free

Ethnic literature Essay The definition of ethnic literature â€Å"is literature like any other, except that it contains ethnic references. † (Reilly p. 2). Another definition of ethnic literature is when there is a literature work that contain religious beliefs, racial issues, linguistics, or cultural heritage. In another word, ethnic literature is the literary work that includes particular culture, beliefs, or linguistics distinction. Postcolonial literary theory draws attention in the issue of cultural difference emerging in the society. One of the issues which may often appear during the class discussion is hybridity. It seems that people who have been faced by the fact that they are living in a ‘hybrid world’ tend to be confused by their real status. They realize for their interest, but they can not avoid the possibility becoming ‘in between’. Although , they are included into one part, the native part, but on the other hand they can not deny the deep feeling to be pleasant considering themselves different with the other. There is a kind of more value they have compared with their surround, and they think it is worthy to be kept. Of course, this feeling comes into their mind by some reasons. There must be an additional value added into their original culture. The additional value may be in the form of a new ideology, belief or view which are brought by the dominating. The dominated rarely conscious with the impact. They usually only feel that it is a natural process which become the impact of daily social interaction they are engaged in. Another issue which emerges in postcolonial discussion is about dominated-dominating one. We can not expect who actually take the role as ‘dominating’ or ‘dominated’. The practice may turn over, the dominated may become the dominating in the same time toward different object, vice versa. We are also introduced by ‘Otherness’ theory. It makes someone consider that she or he are different from the other, and other people is not the same with her or him. Gadis Tangsi tells a story about a girl life, namely Teyi. She is a Javanese girl who grew up in the Javanese tradition. She lives with his parents and sibling in tangsi area. She was taught to become an obedient girl by her mother with many limitations as a girl. She helps her mother to sell fried bananas every day. Teyi finds herself limited by some rules which are considered as the right rules for her mother. She even does not know how ‘love’ or how to be ‘loved’ by a man. She was taught to be a polite woman. She finally finds who she is when she is introduced to Putri Parasi by Ndara Tuan Kapten Sarjubehi who has helped her. That is the beginning of her new experience to recognize a new world, the world that she has never imagined before. Putri Parasi teaches her everything to be ‘a good lady’. Putri Parasi likes Teyi for her politeness. She more likes Teyi after being saved when her disease comes immediately. Putri Parasi expects to teach her how to behave well. She even teaches Teyi to speak Dutch. Teyi starts to be able to read and write. Putri Parasi really wants to prepare her to be taken to Surakarta Keraton and introduced her to a man who will be married with her. She plans to make Teyi deserve to have a husband from Keraton families. In the novel Gadis Tangsi written by Suparto Brata, we can see some unexpected phenomenon occur. It makes me realize that actually there are still many things covered even by what Javanese people considered as ‘budaya adiluhung’. The word ‘politeness’, ‘hospitality’ and ‘dignity’ which come into people mind when they heard about Javanese culture become blur after they read this novel. Javanese woman who is considered as an obedient woman and become a mercy for whom takes her as a wife may be surprised by what Suparto tells about Teyi and Dumilah. He brings them in this novel as representative of Javanese woman character, in different point of view. However, the story about them, for me, is far from the stereotype of common Javanese women (may be just a few). The feeling of ‘in between’ seem to be experienced by Teyi. She starts to know about how the way the higher status people behave since she meets Putri Parasi. Teyi realizes that her life style is quite different from her, and she is glad when she knows that Putri Parasi does not mind introducing this new culture to her. From this intentional interaction, after she is taught how to behave like ‘putri bangsawan’, Teyi starts to consider she has a chance to be the same with them. Even she lives with her parents, she starts to consider that she is better than them. She has been raised from the lower part. She has more power than the people in the house. The very obvious impact of this teaching actually appears when Teyi has been left by Putri Parasi. After she passed away, Teyi become independent from the influence of Putri Parasi. Although, there are still some traces of her teaching inside Teyi which reflect in the way she behaves. She seems take the dominating position over her husband, Sapardal. Sapardal feeling about his lower position when they have been married becomes the cause of the divorce. Only two days of marriage, and Teyi considers that she has a right to sue divorce, while Sapardal can only keep silent without any comment. In this relationship, Sapardal as a man who actually considered as ‘the dominating’ take the role as ‘the dominated’. He does not feel on the same level with Teyi. He admits that he has no power compared to Teyi. He even has no courage to touch her in their first night of marriage. Here, we can see the role between man and woman has shifted. Brata seems to show us that the role of people in the society is like running on the moving wheel. The dominating and dominated are only a symbol of someone position, which also can be shifted based on where we are standing. Sapardal may fail in maintaining his position as superior in front of Teyi. The cultural change also appears in this novel. Sexual intercourse is not considered as a sacral any longer for almost all the women in this novel. During my reading, I wonder if I read Indonesian culture literary work, especially belong to Javanese one. However, Brata wrote the novel using the Indonesian condition in the past, in the colonial occupation. In this situation, it is not easy to determine which one who still hold the original value since the influence of other ideology come into the life in that simple way. The force of a new ideology input is not directly felt in this novel. The indigenous people enjoy the acculturation between the dominated and the dominating. It also happens in the shifting of the way they see sexual intercourse actually is. What we call as a taboo becomes commonly conducted by the people. Teyi is defined as a free woman, even she has been married and becomes a wife of Sapardal, and she breaks the rule by having intercourse with Ndara Tuan Kapten Sarjubehi. It seems that she wants to take a revenge to Dumilah who is considered had cheated her by having romantic affair with her master. Sapardal can not do anything. He has failed to become a good husband. This thinking is from his own side. When we look at this phenomenon, again, Teyi proves that she has had a power over a man from her own society. She starts to have a right to consider a man like Sapardal is not at the same level with her. However, in my opinion it will not happen if Sapardal never has the way of thinking. Actually, he has thought that she is great and different from the other woman in his environment before they are married. That makes he has no courage to touch her at their first night. It also makes Teyi feels not being regarding or respecting as a wife. She thinks that Sapardal has no desire toward her, and she thinks that it is better to ask divorce. What a short way of thinking! I found that Teyi has put a wrong way of thinking about what Putri Parasi had taught to her. It seems that she does not consider marriage as a sacral relationship any longer. ‘Love’ relationship has been considered as a ‘real’ relationship when we have passion to have sex with our couple. Is that so simple? That is the way Teyi think about love basically. It is shown also when she does not mind to have sex with her ex-master, Ndara Tuan Kapten Sarjubehi, and then she starts to love someone else, Ndara Mas Kus. There is no any guilty feeling. Finally, we can conclude that there are three aspect of postcolonial reading for Gadis Tangsi has been discussed above. First, hybridity appears when Teyi finds herself has involved and being a part of Putri Parasi’s society, Keraton environment since she has been able to behave and speak like her, so she considers that she is a part of Putri community. While she has that feeling, she still can not avoid other people consideration about her who is only becoming a servant and will not become like them. Second, dominating feeling toward Sapardal comes into her mind. There is dominating-dominated in shifting model between them. It seems a denial for a man who usually considered as the dominating one, while Teyi proves that it can be shifted. Last, ‘Otherness’ theory also emerges in this novel. After having taught to have attitude and behave like Putri Parasi model, Teyi finally considers herself different with other woman in her society. It appears in the way she treats Dumilah who is her old friend. She thinks that Dumilah has no right to become ‘a munci’ of Ndara Tuan Kapten Sarjubehi because she is not at the same level with her or Ndara. Reference Ashcroft, Bill, et. al. 1946. The Empire Writes Back. London : Routledge Barry, Peter. 1824. Beginning Theory. Manchester : Manchester University Press Brata, Suparto. 2004. Gadis Tangsi. Jakarta : Kompas Reilly, John. 1978. Critical Approaches to Ethnic Literature. London : Oxford University Press

Lessons Learned :: Personal Narrative Friendship Essays

Lessons Learned â€Å"Hey hun, how did ya sleep?† my husband Max said as he gave me a quick peck on the cheek. â€Å"Fine. What time is your meeting?† I asked â€Å"The Board is meeting at noon and then I have another briefing at 2.† He took a sip of his orange juice and asked, â€Å"What do you have planned for today?† â€Å"Well... ya know it’s Lucy’s birthday, I thought I would go see her.† â€Å"Okay I gotta go, try to be home before 5. We’ll go out to dinner. Ohh and can you pick Emily up from school at 4, I won’t be able to,† he said as he tightened his tie, grabbed his briefcase and then vanished through the kitchen door, not waiting for my reply. I went upstairs to change out of my pajamas. I grabbed a faded pair of jeans and pulled my sun-streaked hair into a loose ponytail. I grabbed the gift that I had bought for Lucy and headed out the front door. In a few minutes I was heading away from my sub-division and steering my Lincoln Navigator onto the expressway. I let my mind drift upon thoughts of my best friend. Lucy White and I had been best friends since the day we met in kindergarten. She caught my eye while standing in the corner crying for her mom. I wanted to cry too, but was too afraid. I thought she was pretty cool because she could wear her long stringy blonde hair down, and I had to wear mine tightly pulled back and stiffly braided. I still remember her standing there in her new Jordache jeans and sucking her thumb when I went up to her and said, â€Å"My mom told me that only babies suck their thumbs.† She quickly pulled the drool soaked finger out of her mouth and stopped crying. From then on she was always following my lead. I thought of how I could always convince her to do the things that I knew were wrong but wanted to find out about anyways.

I Love You From the Bottom of My Brain: The Neurobiology Behind Love :: Biology Essays Research Papers

I Love You From the Bottom of My Brain: The Neurobiology Behind Love You're at a typical weekend party. You spot someone across the room. They look over in your direction. "Wow, they're so beautiful," you think. You want desperately to go over and talk to them, but at the very thought of it, your heart starts racing and your palms begin to sweat. Looking over at them again, you see that amazingly enough they are coming over to you. Even before speaking to them, you feel like you have just fallen in love. Is this feeling really love at first sight? Or is it merely the release of hormones in the brain? What causes the feeling of being in love? How can we know for sure if we really are in love? Love is one of the strongest and most elusive emotions. Nearly every person seeks to experience the feeling of being in love. And once it is achieved, one's life is forever changed. Yet, most people would have extreme difficulty describing what exactly love is, how they know for sure that they are in love, or why love is so universally important. Understanding the neurobiology behind love might help to give us a more clear perspective on social bonding and raises the question of whether love is nothing more than the release of certain chemicals. The hormone oxytocin plays a significant role in many animals' instinct to love and form social bonds. In fact, it has been called jokingly, "the cuddle hormone." (1) Oxytocin is a small protein composed of nine amino acids. It is produced in the hypothalamus and is released by the pituitary gland. (2) Oxytocin is also produced in the ovaries of women and the testes of men. However, the hormone's most well known function is specific to females. (3) First, it plays an integral role in the delivery of a baby. When a woman goes into labor, oxytocin levels increase. This stimulates contraction in the smooth muscle of the uterine walls, thereby facilitating delivery. Secondly, oxytocin plays a role in milk letdown in nursing mothers. Milk is initially released into small sacs, called alveoli, which are surrounded by smooth muscle cells. Oxytocin stimulates contractions of this smooth muscle, causing the milk to be released to the mouth of a nursing baby. (3) Lastly, and most importantly, oxytocin causes the formation of maternal behavior.

Coffee Shops Essay

~Learning Issues~ 1. To describe consumers’ decision making in different market segments when they choose retailers of coffee using CDP. 2. To identify additional research that should be conducted to validate assumption about consumer decisions at each stage of the CDP model. 3. To learn how to organize marketing program should be provide for our customers after recognize their decision making process. 4. To see the impact of brand positioning to the consumers decision making. 5. To recommend marketing strategy after learn about consumers decision making process. 1. 0 Summary 2. 0Problem Identification Figure 1: Crimson Cup market segments As a wholesaler of coffee and tea and a provider of marketing programs to independent coffee shops and retailers, CrimsonCup has experienced growth over the past decade and is within range of becoming the nation’s second- or third-largest alternative to Starbucks. Figure 1 show about the segmentation of the Crimson Customers which divided into primary customers and ultimate customers. Primary customers are the independent coffee shops, grocery and restaurant. However the ultimate customers are divided into two groups; first is the consumers that buy the coffee from the primary customers and brewing at home; second is the consumers go to the coffee shops to drink coffee. The important of understanding of the ultimate customers are very important because the demand of the primary customers comes from the demand of ultimate customers as consumers. This company branding mission has focused on creating the independent retailer as the brand, rather than the product supplier. The CrimsonCup brand is featured on packaged coffee sold by retailers for office or home consumption, on mugs and cups provided to retailers and in some other promotional materials, and the firm is now considering the issue of weather it should be more aggressive in its promotion of the CrimsonCup or Coffee for Independent Thinkers brands as well as how best to develop its strategy of helping the independent coffee shops it serves. In understanding of the consumers’ wants and need, they search for many information and from the case, there is one consumer research already give some result about coffee consumption that made the university students or people that closely related to the university environment as focus group. The information get from this research need some additional approval from others finding to made their assumption about the behavior of the consumers to the Crimson Cup product or information related to the coffee consumption will be more meaningful to understand the attitudes of the consumers. By using the consumer decision making model, we are trying to analyze the consumer behavior in consuming coffee and make our recommendations about what strategy should be focus by this company and to suggest some alternatives to solve their problems and to get more opportunities in this industry. 3. 0Analysis We are using the consumers’ decision making model to analyze the consumer behavior of this company. 3. 1Market Segmentation Evaluation The differences of consumers in making decision will make them divided into difference segments in the market. Before we continue to discuss about the consumer decision making process that shows in figure 2, we underline first the environmental influences and individual differences because this two elements in the CDP’s model will be important to most of part in the consumer decision making process. Environmental Influences We found that the environmental influences for this product are culture, family and situation: 1. Culture: The customer segments in this case change over the past year. The American coffee culture brought on by an insurgence of gourmet coffee retailers and than evolved to a point where â€Å"getting a coffee, going out for coffee, is our little space in the workday to call our own†. The evolution of the culture show that how important of coffee in the American culture and they consume it anytime that more than just take the coffee in their breakfast early in the morning. 2. Family: From the research, one of important factors that influence purchasing decision is recommendation from family or friends. 3. Situation: The consumption of coffee in this market segments can also influence by occasion factor means when the whether at that time in winter, they will take more coffee rather than during summer. Figure 2: Consumer Decision Process Model Individual Differences 1. Consumer resources will make individual influences because the consumers in this case have different resources especially time, students or people that working in the university will have limited time to spend for searching location for the coffee shops. They will choose the nearer shops to take a little break to make them fresh. For the money resources, they are not constraint of it because from the research price is at sixth factor that encourage them to buy the coffee and seventh factors that discouraged them to not take it. We can predict that, the consumers in this coffee drink market are not price sensitive because of enough money resources. 2. Attitudes: The beliefs and feeling that more on quality and convenience place when they consume the coffee will make differences to their individual factors. Percent Beliefs and feeling 1. 58 Regularly buy coffee at coffee shop said coffee shops offer better-quality coffee. 2. 33 They think coffee shops sell better coffee than those of their competitors 3. 37 Purchase their coffee at coffee shops instead brewing it at home normally goes to the closest one. 4. Personality: person that need more energy and have busy lifestyle will take more coffee rather than people that consume it because of social activities like to spend time with their friends with coffee. 3. 2Need Recognition Consumers in the coffee market will start recognize that they need to take a cup of coffee at least when there is environmental influences occurs, when their mind set that they must take coffee as the term as ‘consumption norms’ in their culture, they will need to take it anytime. That is the reason why the American will take coffee not only in the morning like Malaysian in their breakfast but anytime when it crosses to their mind. They also will take coffee more in the winter season because their need to make themselves hot and tasty, as well as the routine and tradition of sharing a drink with friends as a social event. For individual differences, the need of the student and people in the university will be differences each of them depends on their psychological affect that when they want to have energy or avoid sleepy when they doing their work, they have to take a coffee. The need recognition for this group will be high when they have many assignments that must be done every time and have to stay up at night. 3. 3Search When the consumers had need recognition process in their mind, they will start with making internal search. In their memory will have some information when they are exposing and have retention to some coffee brand before in their mind. Marketer must stimuli the consumer memory with their activity and non-marketer also give some conformation in this process that consider as external search. Even from the research said that brand is not factors that really encourage or discourage them to choose the coffee but how the marketers positioning their brand still are important. In this case, the marketers generally make TV commercials, store displays, give free samples in the mall and fliers and newspaper coupons to influence the consumers but approach that use by the Crimson Cup to position their product using: 1. Their position statement is â€Å"coffee for Independent Thinkers† as approval to consumers that they will get quality drinks in a clean and friendly environment. From the report said, â€Å"People see ‘coffee for independent Thinkers’ and come in to the coffee house. They like the message. † 2. The Crimsoncup believe that quality can make consumers perceive more better to their product and because of that, they offer quality coffee bean that: Have Fair Trade Certified Organic coffee are certified by USDA (Quality Certification Services) Signature blends. Flavored coffees in light, medium, and dark roasts with Class I Specialty Grade Coffee. Non-marketer also will stimuli them because in this case, word-of-mouth from other people experience will influence them to get information about a new coffee house. Recommendation from family and friends also will influence them to choose the coffee shops. The more effective stimuli expose to the consumer the more intention the brand will be keep it the memory of the consumers. 3. 4Pre-Purchase Evaluation of Alternatives Again this process will influence by environmental influences and individual differences. If they have and experience before with satisfaction after consume the coffee drink, positive reinforcement will be happened to encourage them to use this information in the pre-purchase evaluation alternatives process. But the most important element here is the influence or recommendation from the family and friends to choose the coffee shops or to buy the coffee brands. Here, factor that encourage and discourage will be play in the consumer mind while making evaluation. Research finding is like table 1 and table 2 that mention about factors encourage and discouraged consumers to return to the coffee shops. Table 1: Factors encourage consumers to return to the store Factor Description Score 1. Location Highest score show that the consumers prefer to choose the closest store/shops. 6. 6 2. Taste – 6. 43 3. Atmosphere When going for social reason, atmosphere is important, but less when going alone. 6. 04 4. Price Ranked fifth 5. 19 5. Brand For a favored brand was a reason to purchase coffee for office or home use. 4. 95 Table 2: Factors discourage consumers to return to the store Factor Description Score 1. Taste Highest score 6. 90 2. Price Ranked fourth 6. 00 3. Brand. Brand ranked low as a reason for choosing a store or determining frequency of visits to the store. 4. 56 Even the locations the first choice but the reason of consumers will return to the store are combination of taste, price and location. Speed of service was also mentioned as a factor when deciding to go. 3. 5Purchase When they purchase the coffee, the factors that will attract them to come to the shop are the location and the quality that they will receive from the shop like the taste of coffee as the second encourage factors and also clean and friendly environment. From the report of the Crimson Cup Independent retailers said ‘People see ‘Coffee for Independent Thinkers’ and come in to the coffee house. They like the message’. This shows the success of the retailers to attract the consumers using the brand slogan and the services that will provide clean and friendly environment. 3. 6Consumption From the research found that the most positive items sometimes bought at a coffee shop were breakfast food such as list in table below: Table 3: others items buy in coffee shop. Food Percentage 1. 2. 3. 4. Bagel and muffins Sweets (cookies and cakes) Chai tea Not ever purchase other items 55 14 8 13 Because of the culture of American like coffee, so there is no special time for them to get a cup of coffee but for the students, the probability is drinking coffee early in the morning to boost energy before start work or at night to retain and maintain energy to stay up doing assignment until early in the morning. 3. 7Post-consumption Evaluation. From the case, if they have a bad experiences to the coffee they will make punishment with tell others consumer to not take the coffee at that shop but when they have positive experience they will came again. The research finding tell us that taste of the coffee will be the second important factors why they choose the coffee drinks and the first factor they not return to the coffee shops. So, even location will be the first factor to encourage them to come again to the shops but the taste still be most important as the first things that should be focus by the Crimsoncup to maintain the product quality. Quality is more refer to the taste and the convenience is more refer to the location. The level of satisfaction is encourage by this both factors that make the consumers perceive they receive a good quality product at the right location plus with quality extra services in clean and friendly environment. 3. 8Divestment They did not mention about anything for this process. We will suggest them to make research to identify some information like what the customers do with the bean if they brew it at home, the packaging and maybe the cup to serve the coffee. This information can be use by Crimson Cup to complete building an effective marketing strategy. 4. 0SWOT analysis of Crimson Cup coffee From the case, we analysis their company using SWOT analysis like figure below: Strength Weaknesses Statistics shows that small prepared coffee retailers are growing faster than the mighty Starbucks. Crimson Cup is has specialize in this industry by served independent coffee houses, teaching independent coffee shop owners the skills needed to operate a viable and competitive business. Greg Ubert as a founder of this company is the author of ‘The Seven Steps to Success: A Common Sense Guide to Succeed In Specialty Coffee’. We see this directly to share skills and information with the independent coffee shops retailers but indirectly influence the consumers that they will get quality services from the coffee shops. They have their own website that can search from website address www. forindependenthinkers. com or www. crimsoncup. com . Its expert baristas have opened well over hundred coffee shops around the country. Its starts-up program includes every things needed to operate independently without the constraints of franchise agreements. The coffees that they serve have quality certification like we discuss at the previous chapter. The slogan ‘Coffee for Independent perceive positively by the consumers. The Crimson Cup just focus limit their activities on the coffee and not serving bagels and muffins or sweets even there is demand of the item that found from the research. Opportunity Threat Coffee consumption is very important in American cultures There is winter season every year in that country. There is demand for items purchase with coffee in the shops (i. e. : muffins or cookies) . Recommendation from family or friends is one of the five most important factors for influencing purchase. 58% of respondents who regularly buy coffee at a coffee shop said coffee shops offer better-quality coffee and 33% perceive that the coffee quality of this shops better than competitors There are many competitors in coffee industry that serve with multi-style of marketing strategy such as Starbucks. The negative impression of the consumers to the coffee shops will make them distribute the information using word-of-mouth as a punishment or negative reinforcement for them our others consumers. 5. 0Alternatives There are many problems we identify before so the alternatives we provide here will give suggestion to the entire problem that we will use the make effective recommendation in the next chapter. The alternative will be dividing into: Additional research that should be done to make assumption. Brand focus Marketing strategy Marketing program (IMC) 5. 1Additional Research for More Understanding of the Consumer Behavior. After we make analysis, we put the research that had been done and come with the additional research that possible to be done to make more effective assumption for this company target market like table 4 below: Table 4: Consumer Research Stage Process Done Additional 1 Need recognition Environmental influences Culture Family Situation Individual differences Knowledge Attitudes lifestyle Environmental influences Social Class Individual differences Consumer resources Value 2 Search Stimuli (to general finding) Marketer (TV commercial, etc) Non-marketer (word-of-mouth). The research should be done more focus on the Crimson Cup. 3 Pre-purchase evaluation of alternative Factor encourage and discouraged to return to the coffee shops What make consumers satisfied and come again to the coffee shops. 4 Purchase Location Price Nature/quality of assortment Store clientele can be good research because it will be influence by the social culture. 5 Consumption How they consumer When they consume Where they consume How much they consumer? 6 Post-purchase evaluation Dissatisfaction ? (punishment) Satisfaction? Reaction? 7 Divestment There is no research state in this case. How customer’s divest packaging /cups? 5. 2Brand Focus Here is the evaluation of the alternatives for the brand focus; ‘Coffee for Independent Thinkers’ Advantages: 1. Consumers like the statement, ‘Coffee for Independent Thinkers ’. Once they see this slogan shows in the window of the coffee house, they will go in the coffee house. Besides that, those coffee houses which display this slogan on the window of the coffee houses are promise to offer quality drinks in a clean and friendly environment. 2. University students are the group of people that public perceives them as independent thinkers. So, by emphasis on ‘Coffee for Independent Thinkers’ brand, drinking CrimsonCup coffee can be a trend or lifestyle for the students. 3. When consumers see the seal, they know this coffee house is offer good quality coffee and nice environment for them to enjoy the coffee. As a result, ‘Coffee for Independent Thinkers’ slowly becomes the seal of guarantee for quality coffee. This action also fulfills the need of the consumers that the taste of the coffee is the most important reason that makes consumer to come back again. So, when the consumers see the seal ‘Coffee for Independent Thinkers’, 4. Crimson Cup primary customers is the independent coffee shops, other than attracting the consumers, they also can influence the independent coffee shops retailers to perceive positively this brand slogan. 5. The impact of the slogan show from the research that 58% of respondents who regularly buy coffee at a coffee shop said coffee shops offer better-quality coffee and 33% perceive that the coffee quality of this shops better than competitors. Disadvantages 1. Another disadvantages of promoting ‘Coffee for Independent Thinkers’ brand is CrimsonCup brand has exist for a long time. Most of the people know about CrimsonCup brand because anything about the coffee will makes consumers think of CrimsonCup. For example, when we mention about CrimsonCup, consumers will start thinking of a company who sells good quality coffee bean; a company that provide training for those who would like to open a coffee house; a company offer good quality coffee and etcetra. 2. If suddenly the company changes CrimsonCup to ‘Coffee for Independent Thinkers’ brand, consumers will get confused whether this is a new brand or another company cooperate with CrimsonCup. ‘Crimson Cup’ Advantages: 1. It already establish from 1991 and use by the company. Disadvantages: 1. Consumers are not really care about the brand of the coffee when they just simply want to drink coffee. Only those consumers who purchase the coffee mainly for office or home use will care about the brand of the coffee. So, with only focusing on the CrimsonCup, the impact of promotion or advertising activities not give high impact the consumers intention. Under this kind of situation, they will just choose which coffee house is nearer and convenient for them. 2. Consumers has possibility to ranked this brand quality is same like competitors. 5. 3Marketing Strategy To overcome with the marketing strategy, we divide the alternatives with 4 P’s. For these alternatives, we are using push strategy to encourage the demand from the consumers and pull strategy to encourage the primary customers to run their own activities that can encourage the increasing of sales. 5. 3. 1Price strategy Pricing strategy for the primary customers: Alternative 1: Allowance Alternative 2: Discount Here are the alternatives for the consumers (ultimate customers) Alternative 1: Membership price. Membership price usually entitle for primary customer who purchase constantly and loyal customers. Most of them are independent coffee shop or restaurant. Here customers need to fill in the membership form. This membership duration can last for one year. Crimson Cup provide them special price and keep their purchasing track record. For ultimate customers, every time they purchase at our coffee shop they have to present the membership card and membership number, so they are entitle for 8% discount for each cup of coffee. Each time they purchase by using the membership card they can collect the points and redeem it at our coffee shop. Other than that the advantage being a membership of CC is; based from the track record and base from the personal details we have, we will appreciate our customer during their birthday by giving them birthday coupon and they can redeem it at our coffee shop. Alternative two: Quantity discount Crimson Cup chooses by giving an ‘extra amount’ is one of the good idea to encourage customer to buy in large amount especially independent coffee shop. Every 2kg customers will enjoy 200grms extra. Customer pays for 2kgs price but enjoy 2200grms coffee. From 200grms coffee can cover at least 10 cups of coffee and coffee shop can gain an extra profit from it. For our coffee shop, customers who order five items in a single receipt worth $70 and above entitle for a regular cup of cappuccino for free. This idea is to encourage customer to come in a big group. 5. 3. 2Product strategy A product is define as anything that can be offered to the market for attention, use or consumption and that might satisfy a want or need ( Armstrong and Kotler 278). Alternative 1: Crimson Coffee CrimsonCup is a specialty coffee roaster. Their coffee beans are a special blend that Armando created, which is called Armando’s Blend. It’s smooth, no aftertaste, and smells delightfully good and full fill the coffee drinker’s need. Alternative 2: Coffee Cup Coffee can use disposable cup to serve their coffee with Crimson Coffee name and tagline ‘Coffee for Independent Thinkers’. This is because we want customers to drink with passion. The brown color paper with Crimson Coffee name is actually one different layer of paper. The main function of it is actually to absorb hit and cold; meaning that if customers buy some hot drink they can easily hold the brown layer to avoid them from hot especially kids. It is also same if they buy cold drink, the brown layer is use to absorb the water so that customer no need to ask for tissue paper. Alternative 3: Paper Bags. Fair Trade is an innovative, market-based approach to sustainable development. Crimson Cup is certified organic and shade grown. This means that the products you buy maintain biodiversity, provide shelter for migratory birds and help reduce global warming. Crimson Cup Coffee use paper bag and the material can easily recycle. At the paper bag stated clearly the Crimson Coffee Brand and tagline ‘Coffee For Independent Thinkers’ . Behind the paper bag consumers can search the map for the nearest Quality Certified stores on the CrimsonCup website. Alternative 4 : Product labeling They should show the Crimson Cup Logo at the packaging of the coffee bean that sell in the grocery or coffee shops. All off the certification they get also should be publish at the packaging or cups and mugs use to serve the coffee. Alternative 5: sell muffins, bagels, cookies and cake. They should sell items like bagels, muffins; cookies and cake because of there are demands of the products that consume together with the coffee. 5. 3. 3Promotion Strategy Making joint venture Making joint venture can be one of the methods for its marketing recommendations. For an example making joint venture with famous fast food companies such as MacDonald in order to put coffee in its menu. Now a day’s making joint venture is one of the ways for companies in order to make themselves more popular like PepsiCo which joint venture with KFC or Lipton. 5. 3. 4Place strategy. Clean, friendly environment because consumers more perceive on quality and convenience. Service delivery if the place is too far. Make a target for the range of shops in one town. 5. 4Integrated Marketing Communication program (IMC) Before we suggest alternatives for the IMC, actually the goals of the marketing program are: 1. To increase more awareness about the Independents coffee shops, grocery, and restaurant those serves the coffee from Crimson Cup or sell the coffee beans from this company. 2. To increase the knowledge of the consumers about the coffee and this activities will stimulate them to come to coffee shops or brewing at home. Alternatives 1:Barista4aDay Contest One of the programs which are launched is Barista4aDay which is a program for coffee lovers as customers (ultimate customers) or even independent coffee shop owners (primary customers). The program is simple. One coffee lover gets to spend a day learning the art of Barista. A Barista is a professional who is highly skilled in coffee preparation, with a comprehensive understanding of coffee, espresso, roast degree and espresso equipment. Point of purchase Try the coffee in front of the coffee shops. Crimson Cup travel to the focus group. Go to university or potential place by lorries. Leader’s opinion 6. 0Recommendation of Strategy After we list the all alternatives for all the problems that we underline in second chapters, we come with the recommendations below in the combination of strategy that will be run to influence the consumers’ decision making process. 4 P’s Price: Alternative 1: Allowance Alternative two: Quantity discount Product: Alternative 1: Crimson Coffee Alternative 2: Coffee Cup Alternative 4: Product labeling Alternative 5: sell muffins, bagels, cookies and cake. Promotion: Making joint venture. Package to make them try the muffin as new product Place: Clean and friendly environment. IMC (annual program) Baristas4aDay with personality Research Store clientele 7. 0Plan of action Program Responsible Duration Description 1. 2. 3. 4. 5. 6. 8. 0Contingency Plan 4 P’s Price: Alternative 1: Discount during winter season Alternative two: Quantity discount Product: Alternative 1: Crimson Coffee Alternative 2: Coffee Cup Alternative 4: Product labeling Promotion: Place: Clean and friendly environment. IMC (annual program) Point of purchase at the store Word of mouth by a leader 9. 0Conclusion. Consumer decision making model is very useful to analyze the behavior of consumers start from need recognition process until the divestment process. But, to get information for the every step or process in the model, some research should be run because research will supply more reliable and valid information to make our assumption more accurate. The assumption will be use to make prediction to the consumers decision making and this information are useful when the marketer trying to strategize their marketing programme or marketing activities to supply the products that can really transfer value the consumers. Reference: Blackwell, Miniard and Engel (2006), Consumer Behavior, 10th Ed. , Thompson, Southwestern Kotler, P. (2006) Marketing Management 12th edn. , Upper Saddle River, New Jersey; Perentice Hall. Kotler, P and Gary Armstrong (2006). Principles of Marketing 11th edn. Upper Saddle River, New Jersey, USA: Prentice-Hall Inc http://www. wikipedia. com http://www. mplans. com http://www. forindipendentthinkers. com.